Toys R Us Returns to Brick and Mortar Universe
October 3, 2023

The iconic brand to offer products in airports, cruise lines, brick-and-mortar.

The once bankrupt retailer Toys ’R’ Us is expanding by “land, air, and sea” as it looksto rebound next year with stores in airports, cruise ships, and in department stores.

It has increased its global retail footprint by more than 50% with openings in theUnited States, United Kingdom, India, Dubai, and Mexico, and now has more than1,400 stores and e-commerce sites across 31 countries.

Toys ‘R’ Us is partnering with Go! Retail Group in its expansion efforts.Next month, it will open in November at DallasFort Worth International Airportthrough a partnership with Duty Free Americas just in time for the holiday shoppingseason. As for cruise lines, Toys ‘R’ Us said it will offer a wide range of toys and exclusivecruise-themed merchandise for children and families during their voyages.


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